Marketing Reports give you the data to understand exactly which campaigns, channels, and messages are producing results — and which are absorbing budget without return. Review email open rates, click-through percentages, SMS delivery and response rates, coupon code redemption counts, referral conversion rates, and most critically, the revenue directly generated by each campaign. Use the attribution model to determine which marketing touch points are driving the highest-value new bookings and the most loyal long-term clients.
Jak to funguje
01
Navigate to Reports then Marketing to open the full marketing performance reporting suite.
02
Select a specific campaign from the dropdown to view its complete performance breakdown.
03
Review email channel metrics: messages sent, delivered, opened, clicked, and unsubscribed.
04
Review SMS channel metrics: messages sent, delivered, replied, and opted out.
05
Open the Revenue Attribution tab to see the bookings and income generated by each campaign and channel.
Klíčové funkce
Email open and click rate tracking
SMS delivery and response reporting
Coupon redemption analytics
Referral conversion tracking
Revenue attribution modelling
Campaign-to-campaign comparison
ROI calculation per campaign
Automated performance summary
Profesionální tipy
Compare campaigns side by side to identify which messaging tone and style drives the most actual bookings.
An email open rate above 25 percent is strong — below 15 percent indicates a subject line or audience relevance problem.
Always measure revenue generated rather than engagement alone — high open rates without bookings deliver no business value.
Configure the attribution window in settings to define how many days post-campaign a booking counts as attributed revenue.
Feature Illustration
Marketing Reports
Feature illustration